buy ringtones This triggers the premium-rate service. The download is then sent in one of two ways: either as a direct text to the phone, or in the shape of a password for an internet site that supplies it. Often, the user will then receive follow-up downloads related to the original ringtone, and since many of these services are subscription-based, the true cost may not be clear until the bill falls through the letter box at the end of the month. That's why consumer awareness is vital. It's only when the mobile user texts the company to instruct it to stop sending information that the downloads or texts will actually cease. If no action is taken, the customer can end up receiving scores of unwanted texts " and paying for them each time. Following a large number of complaints, Icstis is scrutinising industry charging and advertising to make pricing transparency a priority.